I feel my search for the perfect mascara is never-ending, especially that I find it tricky to come across ones that are not only cruelty-free and vegan-friendly but work with my incredibly small eyes and short, light-coloured lashes. I have already tried and loved the Length and Volume Mascara from e.l.f but I am trying to find one that provides more drama, definition. While browsing in Boots I noticed that E.l.f has released a new formula recently and its the wand looked interesting so I thought I will give it a try.
Packaging: minimal, black, thin, light, I love the simplistic logo.
The claim: “You asked, we listened! We improved the formula, and brush head for enhanced performance and application. This light-reflecting, shimmer mascara is designed to enhance and complement the colour of your eyes. The swirl applicator grabs lashes to add volume and remove clumps.”
Wand: quite dense with a rounded tip, it has soft bristles so it is really good for grabbing all the lashes from the roots and pull them out, it’s not for small eyes though.
Colour: it has quite a nice, shiny black shade but not the blackest.
Effect: according to the claim is should make the lashes more volumized and bold but on my lashes, it only enhanced the colour.
Full Ingredient List: Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Calcium Sodium Borosilicate, Propylene Glycol, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Silica, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Tin Oxide, Acrylates Copolymer, Hydroxyethylcellulose
How it worked for me: The wand doesn’t pull out too much product, it comes out of the tube nice and clean so it won’t clump your lashes. The size and shape of the wand are not for small eyes with light coloured short lashes like mine, I’ve found it difficult to reach the roots of my lashes and pull them out which I would need. The formula was quite heavy and wet on my lashes and it didn’t hold the curl, the wand was too large for me to navigate with. I am not sure how long this would last during the day because I had to go over it with other mascaras to volumize and lengthen.
All in all this mascara has been a bit of a let-down for me but not because it is a bad product, simply because I just don’t have the right type of eyes and lashes for it. This mascara is not a keeper for me, but it might be for you if you have bigger eyes. I sill love using e.l.f’s Length and Volume as my everyday mascara and will keep looking for another vegan option for bold and volumized lashes.
Value for money: if you have bigger eyes than me it’s great as always with e.l.f., it is £4.50, it’s cruelty-free/vegan* too.
E.l.f’s Eye Enhancing Mascara is available for £4.50 at Superdrug.
(*Do you find the ‘cruelty-free’ and ‘vegan’ labels confusing? Here is the difference: cruelty-free means that a product has been developed without animal testing, vegan means that the product does not contain any animal ingredients. With veganism on the rise, it is great to see that so many brands are catering to this movement and these products are so readily available on the British high-street. If you are a new vegan I would suggest to go for products that have both labels (preferably accredited by organizations such as Choose Cruelty Free, The Vegan Society, PETA, or Leaping Bunny to be on the safe side.) because not all cruelty-free products are vegan, and surprisingly some animal tested products can claim to be vegan too. Please note that vegan and cruelty-free doesn’t necessarily equal organic, natural or safe so it is a good idea to do a little research on the ingredients before you invest in a product. )