Striving to make cruelty-free/vegan choices whenever I can, fragrance was my next challenge to tackle. Approaching Christmas time fragrance is always at the forefront of retail, so I think this is the perfect time to discover some new options and turns out I live in the best place to make the swap. Brighton is the home of Eden Parfumes, one of the most recent certified vegan, cruelty-free brands launched in 2013.
Eden is a small family business, they sell worldwide but do not sell/deliver their fragrances to countries that conduct animal testing. They don’t use products, raw materials that were tested on animals and never buy any raw materials from outside Europe. It is great to know that Eden is a completely independent British company with absolutely no association with any companies that are involved in animal testing or use animal derived ingredients. None of their products contain Palm oil either which is a relief to know.
The biggest appeal of Eden is that instead of getting lost in a range of new unfamiliar scents as a consumer, they do vegan equivalents of existing classsics, favourites to lure you over to the ethical side of beauty (they take requests too). You love Chanel No. 5? No problem, try No. 7 from the Eden range. If you are a fan of Joe Malone’s Pomegranate Noire, try No 483. These parfumes will never smell exactly the same as their designer equivalent but they brilliantly capture the essence of them so you can stay within your comfort zone without the animal testing, animal derived ingredients, synthetic preservatives, parabens, phthalates and the luxury price tag. Now that veganism is on the rise this is such a clever business move when well-established brands are struggling to meet ethically, ecologically conscious consumers’ demands.
If you are a perfume lover and looking for vegan options, here are the animal-derived ingredients you need to look out for: Civet ( byproduct of the anal glands of exotic civet cats) , Ambergris (a wax-like substance that originates as a secretion in the intestines of the sperm whale), Musk ( glandular secretions from animals such as the musk deer), Honey, Milk, Castoreum (secretion of a Beaver’s anus), leather, beeswax. Unfortunately companies are not legally obliged to reveal all the ingredients used to create a scent. They count as ‘trade secret formulas’ so they can hide them if they want to by simply putting ‘fragrance’ or ‘perfume’ on the list. There are synthetic versions of these ingredients, however, they are non-biodegradable petrochemicals which means they can accumulate in the body (that can lead to all sorts of health issues, irritations) and the environment after increased use. That doesn’t mean natural fragrances can’t cause irritation, let’s face it, there are certain risks on both sides.
Eden’s creations are high-quality fragrances handmade with vegan natural essential oils. The brand uses vegan ingredients like jasmine, vanilla, passion fruit, saffron, oud, sandalwood among many others to create a perfect blend. The fragrances are Eau de Parfum with and up to 20% high concentration of oil which means they can last long on the skin.
There was a time when I thought White Musk from the Bodyshop was the height of sophistication (I was a teen in the 90s, please don’t judge!) but by the time I hit my late thirties I was all about Tom Ford’s Neroli Portofino. I was so happy to see that Eden is stocking the vegan equivalent of my favourite, called 475. Without hesitation I went for a 30 ml bottle to test it. Here are the details:
Packaging: clearly, this is not the focus of the brand. The simple, yet classy looking bottles don’t necessarily draw the attention, but the best and most important thing is, they are refillable so you can do your bit for the environment too.
Scent: 475 is a Neroli infused fresh citrus fragrance with a Bergamot top note, Neroli middle note and Mandarin base note. The ingredients are: Bergamot, Mandarin Orange, Lemon, Lavender, Myrtle, Rosemary, Bitter Orange, African Orange Flower, Jasmine, Neroli And Pittosporum, Amber, Ambrette, Angelica. Tom Ford’s Neroli Portofino is very dear to me, the scent reminds me of Italian summers. Spraying 475 gives me the same feeling though I know this formula is not as strong and not exactly the same but I am pleased to say, they have captured the essence of it really well.
Longevity: I was pleasantly surprised that it lasted really well during the day, I have topped up once and that was enough until the end of the day. I haven’t tried other fragrances from Eden, but I guess longevity might differ depending on which blend you go for.
Value for money: fantastic, you get 15ml for £13.00 (stores only), 30ml for £18.00, 50ml for £24.00.
Along with the fragrances they stock candles, aftershaves, essences, colognes and pet perfumes too.
They do online refills that sounds easy enough, you just send them the bottle, they fill it up and send it back to you.