e.l.f. Length and Volume Mascara review (cruelty-free, vegan-friendly)

I will continue my cruelty-free, vegan-friendly series this week, just because I’m enjoying the process of discovering new products and if they are causing no harm to animals? That’s a huge bonus for me. This is 2018 after all, striving for a cruelty-free life should be the default and it is so easy these days.

I feel my search for a good mascara is never-ending but finally, I have found one that’s not only cruelty-free and vegan-friendly but that works with my incredibly small eyes! My favourite so far has been Charlotte Tilbury’s Full Fat Lashes, but it is not cruelty-free so I would rather look for a new one. I thought it would be easier to find a cruelty-free mascara than a vegan but looking into it there are so many options to choose from, like e.l.f., B.Beauty at Superdrug, Kat Von D, Urban Decay, The Bodyshop, Cover FX, Illamaqua, Hourglass, Lime Crime. Since I am still so pleased with the lip scrub I got from e.l.f., I decided to try one of their mascara. I picked Length and Volume hoping I find a new favourite.

elf cosmetics mascara

Are you finding the ‘cruelty-free’ and ‘vegan’ labels confusing? Here is the difference: cruelty-free means that a product has been developed without animal testing, vegan means that the product does not contain any animal ingredients. With veganism on the rise, it is great to see that so many brands are catering to this movement and these products are so readily available on the British high-street. If you are a new vegan I would suggest to go for products that have both labels (preferably accredited by organizations such as Choose Cruelty Free, The Vegan Society, PETA, or Leaping Bunny to be on the safe side.) because not all cruelty-free products are vegan, and surprisingly some animal tested products can claim to be vegan too. Please note that vegan and cruelty-free doesn’t necessarily equal organic, natural or safe so it is a good idea to do a little research on the ingredients before you invest in a product.

elf cosmetics mascara

Sorry for the lengthy introduction but I felt the subject of vegan/cruelty-free deserves it and I would like to make sure that there is no confusion about the labels. Without further ado, here is my review of the Length and Volume Mascara from e.l.f. :


Minimal, black, thin, light, I love the simplistic logo.

elf cosmetics mascara


Rounded with quite dense, soft bristles so it is really good for grabbing all the lashes from the roots and pull them out.

elf cosmetics mascara


It has quite a nice black shade but not the blackest.

elf cosmetics mascara


Volumizing, lengthening, it gives a natural finish but with a good few coats, you can intensify it.

Full Ingredient List

Water (Aqua), Methyl Methacrylate/Acrylonitrile Copolymer, Dimethicone, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, PVP, Stearic Acid, Polyamide-8, Glyceryl Stearate, PEG-100 Stearate, Magnesium Aluminum Silicate, PEG-8 Caprylic/Capric Glycerides, Polyquaternium-10, Aminomethyl Propanol, PEG-90M, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, may contain: DC Black 2 (CI 77266)

How it worked for me

The wand doesn’t pull out too much product, it comes out of the tube nice and clean so it won’t clump your lashes. The shape of the wand is excellent for small eyes like mine so I can navigate it around my eyes grabbing and coating all the lashes without any trouble and leaving a mess behind. I have found the application easy and it gave my lashes a nice lift that holds for a while but drops during the day. However, this formula doesn’t dry out the lashes so re-application during the day is pretty easy if you have the option to do it. The colour holds well, it isn’t flaking and smudging but comes off easier than my usual Charlotte Tilbury Full Fat Lashes so my makeup removal in the evening is a breeze these days.

elf cosmetics mascara

Here is the before and after shot:

elf cosmetics mascara before after

All in all this mascara has been a pleasant surprise. Although it won’t give you enough impact if you love drama but it is perfect for natural, laidback looks. For the price and the fact that is it cruelty-free/vegan makes it so worth buying it and supporting the brand who makes a stance against exploiting animals. This mascara is a definite keeper. I might just look for another one with a bit more drama for the days when I am going out.

E.l.f Length and Volume Mascara is available for £4.50 at Superdrug.


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