The day has arrived when I can finally add my two bob’s worth about Glossier. This small American brand founded by Into the Gloss CEO Emily Weiss three years ago has quickly become the toast of the town simply because they offered something that a good portion of beauty lovers and the general public have been craving for: going back to simplicity when it comes to beauty. In the world of unrealistic Instagram make-up, alien-looking ‘mua gurus’ and kitschy celebrity-backed brands Glossier is a breath of fresh air with their minimalistic design, well-thought-out skincare essentials and a make-up range that is enhancing natural beauty rather than covering it.
This brand is completely in tune with our times not just in terms of what they offer but the way they are promoting themselves. Giving a marketing masterclass to archaic beauty giants, Glossier has successfully built anticipation and kick-started their business through social media – Instagram, Youtube and beauty bloggers. They are still fully immersed in engaging with their audience which makes them one of the more accessible brands. A continuous interaction with consumers and the fact that the customers have become the marketers themselves these days is a huge boost to any business and Glossier has utilized this in a very smart way. The community built around the brand is taking part in developing the products as well just by continuously interacting with each other.
Showing that Glossier items are coveted so much that even bigger UK bloggers had to take the effort to travel to NYC to get everything they (and their friends) needed has left even the most sceptical beauty lover intrigued. When back in October this year they started to ship to the UK, more and more enthusiastic reviews have been popping up all over social media building an even bigger hype around Glossier. Being a lover of natural, glowy make-up and minimal design, I myself was one of the ones who was fascinated by the brand so I ordered a few things to try as soon as I could. I have to say, I am really pleased I have done it, I loved everything I have tried so far and cannot wait to try some more. Being a make-up artist I picked a few make-up items first but later on I might try some of the skincare too.
Cloud Paint in Beam
I love the light, gel-like, almost liquid texture of this blusher. The shade is a light warm peach that would suit light to medium skin tones. A little bit goes a long way since it is quite pigmented but it is buildable if needed. It is best applied with fingers, in this way you can melt it into the skin and really achieve a nice natural look. The finish is satin, it has a bit of a glow but not over the top at all.
One of the key ingredients in the formula is Collagen that helps to keep the skin hydrated and plumped. Another key feature is the Blurring Powder Pigment technology which allows the product to go on smoothly without it going patchy.
All Cloud Paints are paraben free, fragrance-free and cruelty-free.
Before and after in natural light:
Value for money: £14 per tube, it is a good investment because it lasts a long time.
Generation G lipstick
I was probably most excited about trying these. Somehow a sheer matte lipstick sounded absolutely fabulous in my mind. I love a matte lipstick but a full-on colour is usually too much for my everyday look. According to the website Generation G has a ‘just-blotted’ effect and I am happy to say that it really DOES look like that. I love it! This is just perfect for any natural, understated make-up style. I have two shades, Cake (natural peach) and Like (light cool pink), both are incredibly wearable.
These lipsticks go on smoothly and stay on well without drying the mouth. They are comfortable to wear and the colour evenly fades over time. The shades look much darker in the bullet than you would think but on application, they form a sheer veil of colour on the lips. I have found that the swatches are best on the website but be aware that shades look a bit different on everyone depending on your natural lip colour. These lipsticks add an effortless, chic finish to any makeup which I absolutely adore and I cannot wait to order Zip (a poppy red) and Crush (a berry pink) to have more variety.
The formula contains Triple Coated Mica Soft (a mineral that gives a matte finish and the smooth application), Blue Agave Binds (it retains moisture so the lipstick is comfortable to wear), Safflower Oil (to stop moisture escaping) and C10-18 Triglycerides (a natural palm-derived emollient that is also responsible for a smooth application).
All Generation G lipsticks are paraben free, fragrance free, cruelty free and vegan.
Before and after (no lip liner) in natural light:
Value for money: £14.00 per piece, the value to me it’s great because I get the texture, the finish and shades that I’ve long wanted for an affordable price.
Birthday Balm Dotcom
What can you say about a perfectly okay lip balm? It has a nice, rich texture, a pleasant, sweet cocoa buttery scent with a slight shimmer running through it. I enjoy wearing this on its own or over my Generation G lipsticks. It feels very hydrating and doesn’t leave a white mark behind which is such a bonus for me. It is super comfortable to wear and it smells very pleasant.
The formula contains Castor Seed Oil (a natural plant extract, a rich emollient that keeps moisture locked in), Beeswax (a natural moisturizer which acts as a protective barrier) Lanolin (also a natural emollient), Cupuacu Fruit Extract (an organic, long-lasting moisturizer with Omega-6 and 9 fatty acids) Rice Bran and Rosemary Leaf Extracts (antioxidants to fight against skin damage).
All Balm Dotcom are paraben free and cruelty-free.
Before and after in natural light:
Value for money: it is £10.00 per tube, not great value for many people for sure but if you are willingly buying into the Glossier lifestyle, which I did, it’s fine.
Glossier is a cool little brand with great aesthetics, great quality and affordable prices. I already have a shopping list with must-haves like the Haloscope highlighter, more Generation G shades, the Milky Jelly Cleanser.
Let me finish this post with an Emily Weiss quote about her brand:
“Glossier is about living in—and embracing—the now, not the past, and not the future. It’s about fun and freedom and being OK with yourself today. It’s about being nice to people and knowing that a smile begets a smile. Snobby isn’t cool, happy is cool.”
This must be one of the nicest brand philosophy out there and it perfectly encapsulates what Glossier is all about. Would you like to be a part of it?